I began blogging about a year and a half ago. VERY slowly at first but it has picked up (slightly) as I learn more of the benefits for myself and for my clients. Yes, my clients. You see, I have never been a “writer.” (many will probably attest to that) BUT, for the past 15+ years, I have been a REALTOR. It is in my blood, it is what I do. Currently, the percentage of agents that have a blog is very small but I promise you, that percentage has begun to change. My clients benefit from my real estate endeavors (blogging) in several ways. The more successful I have become, the more people I meet.
The more people I meet, the better chance they will be interested in what I have to offer. Everything we do is geared towards providing the best information possible to customers, clients and consumers. Blogs help people get to know you, they help with search engine optimization and they help drive traffic to your web sites. It is easy to sit back and rely on the “old school” way of doing things but, it makes more sense (to me) to change with the times. Heck, many of our clients have no idea what a blog is.. That’s ok too. Blogging just seems to create more opportunities to reach modern consumers. Everything is “Googled” these days.
In addition to the benefits of my business, I have made many friends while blogging. Some have been through the AZ Real Estate Blogging Network and others from reading other blogs, participating in social networks etc. I have met some great people and have learned a lot. Of course, I have a TON more to learn but it is time well invested in my business. For agents, lenders, inspectors, title companies and any business owner, blogging can be a great way to reach a whole new audience. This network was designed to help people achieve their blogging goals.